Ghazi Bouzidiinflowlens.designThe psychology of learning and memoryLearning and memory are adjacent processes. So definition-wise, what’s the difference? Learning is the acquisition of a skill or knowledge…Mar 16, 2021Mar 16, 2021
Ghazi BouzidiWe make about 35,000 decisions per dayInsane huh? We couldn’t possibly be aware of 35K decisions our brains make per day, they go down from obvious conscious ones; what shirt…Mar 7, 2021Mar 7, 2021
Ghazi Bouzidiinflowlens.designGetting your website visitors attention is key, but it’s not enough…You could be up the idea of the century, or have something of unprecedented value to offer, but if you fail to get attention, most likely…Feb 28, 2021Feb 28, 2021
Ghazi BouzidiConversion Optimization for B2BUp until this point, the CRO content I have been publishing in this series of posts was mainly applicable for B2C products. It is true…Dec 20, 2020Dec 20, 2020
Ghazi BouzidiStarting a CRO service companyThe posts I have been doing for the CXL institute, I have been sharing the new things I learn from the courses I am taking the CRO…Dec 16, 2020Dec 16, 2020
Ghazi Bouzidiinflowlens.designThings you should know before running testsI have been working on digital products for quite a while now. However doing the testing (A/B testing to be more precise) is something…Dec 6, 2020Dec 6, 2020
Ghazi BouzidiHeuristic analysis: The 7 Levels of ConversionThe urge to start crit design as soon I take a glance on it is something that I recently discovered to be one of my weaknesses…Nov 29, 2020Nov 29, 2020
Ghazi BouzidiUser research: Is it really necessary?Well, of course it is. Especially, if you don’t want to end-up building a product that nobody cares about.Nov 22, 2020Nov 22, 2020
Ghazi BouzidiinBootcampGoogle Analytics: Is it really that complicated?I believe that analytics plays an essential role into optimizing websites, as I have worked on a couple redesign projects over my short…Nov 15, 2020Nov 15, 2020
Ghazi Bouzidi6 Steps to website evaluationFor over the last week, I have started a series of daily posts on LinkedIn, on each I go through the fold section (the part of the screen…Nov 8, 2020Nov 8, 2020
